Psychology and symbolism of colours (red, blue, yellow, and green)
Part A: Literal meanings, symbolic meanings, and variations
Red:
- Red is a colour that symbolizes plenty of energy, war, danger, and amounts of strength and determination.
- Red is also a colour that relates well with passion, love, desire, and aggression.
- Red expands the amount of heart rate and it also increases the amount of breathing for humans.
- Red also helps to increase the amount of metabolism, makes the rate of respiration bigger, and increases the amount of blood pressure.
- Red is also the colour that often requires the most attention.
- Overusing the colour red could symbolize aggression that are both infuriating or too much.
- Using red on a normal background could enhance attention for an element or object.
- Usually athletes that use a red kit in combat sports such as boxing can increase their opportunities to win instead of those who used a blue kit in combat sports.
- Red usually causes the person to become more forceful and strong, however it can also affect the amount of awareness humans have as well.
- People that use red are usually more attractive with others.
- Since red requires plenty of attention, it is also a colour that is mostly used in numerous warning signs such as warning and stop signs.
- Using too much red could cause the person to become attentive, but could also cause the person to become too stressed as well.
- Red usually symbolizes love that is both passionate, affectionate, and familiar.
- Red is often used in Valentine's Day and in presents that are romantic.
- Red also demonstrates the meaning of love as well, such as giving out red roses for example.
- Variations of red include colours such as crimson, cherry, ruby, and rose.
- Darker variations of red such as mahogany and maroon symbolize actions that are both self-controlled and sophisticated.
- Brighter variations of red such as scarlet and rose symbolize increased amounts of energy and decreased amounts of dominance.
- Red usually symbolizes both good and bad feelings.
- The good feelings of red usually symbolizes feelings such as power, energy, and love.
- The bad feelings of red usually symbolizes feelings such as danger and stress, which are usually feelings that relate well with aggression.
- Red is a significant colour that should usually be used with self- control.- Red is a colour that symbolizes plenty of energy, war, danger, and amounts of strength and determination.
- Red is also a colour that relates well with passion, love, desire, and aggression.
- Red expands the amount of heart rate and it also increases the amount of breathing for humans.
- Red also helps to increase the amount of metabolism, makes the rate of respiration bigger, and increases the amount of blood pressure.
- Red is also the colour that often requires the most attention.
- Overusing the colour red could symbolize aggression that are both infuriating or too much.
- Using red on a normal background could enhance attention for an element or object.
- Usually athletes that use a red kit in combat sports such as boxing can increase their opportunities to win instead of those who used a blue kit in combat sports.
- Red usually causes the person to become more forceful and strong, however it can also affect the amount of awareness humans have as well.
- People that use red are usually more attractive with others.
- Since red requires plenty of attention, it is also a colour that is mostly used in numerous warning signs such as warning and stop signs.
- Using too much red could cause the person to become attentive, but could also cause the person to become too stressed as well.
- Red usually symbolizes love that is both passionate, affectionate, and familiar.
- Red is often used in Valentine's Day and in presents that are romantic.
- Red also demonstrates the meaning of love as well, such as giving out red roses for example.
- Variations of red include colours such as crimson, cherry, ruby, and rose.
- Darker variations of red such as mahogany and maroon symbolize actions that are both self-controlled and sophisticated.
- Brighter variations of red such as scarlet and rose symbolize increased amounts of energy and decreased amounts of dominance.
- Red usually symbolizes both good and bad feelings.
- The good feelings of red usually symbolizes feelings such as power, energy, and love.
- The bad feelings of red usually symbolizes feelings such as danger and stress, which are usually feelings that relate well with aggression.
- Red is a significant colour that should usually be used with self- control.
Symbols of red in pictures:
- Red is also a colour that relates well with passion, love, desire, and aggression.
- Red expands the amount of heart rate and it also increases the amount of breathing for humans.
- Red also helps to increase the amount of metabolism, makes the rate of respiration bigger, and increases the amount of blood pressure.
- Red is also the colour that often requires the most attention.
- Overusing the colour red could symbolize aggression that are both infuriating or too much.
- Using red on a normal background could enhance attention for an element or object.
- Usually athletes that use a red kit in combat sports such as boxing can increase their opportunities to win instead of those who used a blue kit in combat sports.
- Red usually causes the person to become more forceful and strong, however it can also affect the amount of awareness humans have as well.
- People that use red are usually more attractive with others.
- Since red requires plenty of attention, it is also a colour that is mostly used in numerous warning signs such as warning and stop signs.
- Using too much red could cause the person to become attentive, but could also cause the person to become too stressed as well.
- Red usually symbolizes love that is both passionate, affectionate, and familiar.
- Red is often used in Valentine's Day and in presents that are romantic.
- Red also demonstrates the meaning of love as well, such as giving out red roses for example.
- Variations of red include colours such as crimson, cherry, ruby, and rose.
- Darker variations of red such as mahogany and maroon symbolize actions that are both self-controlled and sophisticated.
- Brighter variations of red such as scarlet and rose symbolize increased amounts of energy and decreased amounts of dominance.
- Red usually symbolizes both good and bad feelings.
- The good feelings of red usually symbolizes feelings such as power, energy, and love.
- The bad feelings of red usually symbolizes feelings such as danger and stress, which are usually feelings that relate well with aggression.
- Red is a significant colour that should usually be used with self- control.- Red is a colour that symbolizes plenty of energy, war, danger, and amounts of strength and determination.
- Red is also a colour that relates well with passion, love, desire, and aggression.
- Red expands the amount of heart rate and it also increases the amount of breathing for humans.
- Red also helps to increase the amount of metabolism, makes the rate of respiration bigger, and increases the amount of blood pressure.
- Red is also the colour that often requires the most attention.
- Overusing the colour red could symbolize aggression that are both infuriating or too much.
- Using red on a normal background could enhance attention for an element or object.
- Usually athletes that use a red kit in combat sports such as boxing can increase their opportunities to win instead of those who used a blue kit in combat sports.
- Red usually causes the person to become more forceful and strong, however it can also affect the amount of awareness humans have as well.
- People that use red are usually more attractive with others.
- Since red requires plenty of attention, it is also a colour that is mostly used in numerous warning signs such as warning and stop signs.
- Using too much red could cause the person to become attentive, but could also cause the person to become too stressed as well.
- Red usually symbolizes love that is both passionate, affectionate, and familiar.
- Red is often used in Valentine's Day and in presents that are romantic.
- Red also demonstrates the meaning of love as well, such as giving out red roses for example.
- Variations of red include colours such as crimson, cherry, ruby, and rose.
- Darker variations of red such as mahogany and maroon symbolize actions that are both self-controlled and sophisticated.
- Brighter variations of red such as scarlet and rose symbolize increased amounts of energy and decreased amounts of dominance.
- Red usually symbolizes both good and bad feelings.
- The good feelings of red usually symbolizes feelings such as power, energy, and love.
- The bad feelings of red usually symbolizes feelings such as danger and stress, which are usually feelings that relate well with aggression.
- Red is a significant colour that should usually be used with self- control.
Symbols of red in pictures:
Variations of red:
Blue
- Blue is considered to be one of the more common colours that is used.
- Blue is a colour that symbolizes calm, quiet, faith, trust, and peace.
- Blue represents seas that are peaceful and skies that are clear, which both relate to inner peace and clearness.
- Blue is also a colour that can decrease and relax the heart rate and breathing of humans, which therefore makes blue a good colour for relaxation opportunities.
- Blue also works well with human intelligence and knowledge.
- Evidence shows that blue can help enhance the thinking, concentration, and mental clearness of humans.
- Blue can also improve efficiency as well.
- Blue is also an important colour because blue can help improve calmness, relaxation, and stimulation so that humans will be able to focus more consistently when doing studies or when working.
- Blue can also help improve a person's confidence.
- Blue is usually a colour that is considered to be relaxing and calm, which is completely different with red, which is often considered an aggressive colour.
- Blue is a colour that helps enhance the values of trust and belief.
- Blue is a colour that is not considered life-threatening and that blue also is a colour that symbolizes relentlessness, determination, and perseverance.
- Usually blue is a colour that does not express any emotions.
- Blue can also be distinguished as an antisocial and superior colour.
- Blue can also be a colour that does not show affection, which results in the colour only symbolizing weak emotion.
- Some natural foods can usually involve the colour blue such as blue cheese and blueberries, which causes blue to be a colour that has the ability to end or stop the appetite of humans.
- Eating food found in a blue plate can cause the person to decrease the amount of food that he/she eats.
- Darker variations of blue include colours such as midnight blue and navy blue.
- Lighter variations of blue include colours such as sky blue and turquoise.
- Sky blue is usually the most relaxing colour variation of blue because it enhances and improves the person's ability to stay calm.
- Sky blue is also a colour that enhances the values of protection and peace as well.
- Darker colours of blue are usually the variation that relates well with weak emotion and human intelligence as well.
- Blue is usually considered to be a colour that is liked by everyone.
- The positive characteristics of blue are that it can be a colour that it is relaxing and unharmed and that blue is also a colour that decreases the heart rate of humans, make the thinking of humans clearer, and motivate and encourage the ability to become creative.
- The negative characteristics of blue are that it can be a colour that is unappealing and that it can be also a colour that shows weak emotion and strong superiority.
Symbols of blue in pictures:
- Blue is a colour that symbolizes calm, quiet, faith, trust, and peace.
- Blue represents seas that are peaceful and skies that are clear, which both relate to inner peace and clearness.
- Blue is also a colour that can decrease and relax the heart rate and breathing of humans, which therefore makes blue a good colour for relaxation opportunities.
- Blue also works well with human intelligence and knowledge.
- Evidence shows that blue can help enhance the thinking, concentration, and mental clearness of humans.
- Blue can also improve efficiency as well.
- Blue is also an important colour because blue can help improve calmness, relaxation, and stimulation so that humans will be able to focus more consistently when doing studies or when working.
- Blue can also help improve a person's confidence.
- Blue is usually a colour that is considered to be relaxing and calm, which is completely different with red, which is often considered an aggressive colour.
- Blue is a colour that helps enhance the values of trust and belief.
- Blue is a colour that is not considered life-threatening and that blue also is a colour that symbolizes relentlessness, determination, and perseverance.
- Usually blue is a colour that does not express any emotions.
- Blue can also be distinguished as an antisocial and superior colour.
- Blue can also be a colour that does not show affection, which results in the colour only symbolizing weak emotion.
- Some natural foods can usually involve the colour blue such as blue cheese and blueberries, which causes blue to be a colour that has the ability to end or stop the appetite of humans.
- Eating food found in a blue plate can cause the person to decrease the amount of food that he/she eats.
- Darker variations of blue include colours such as midnight blue and navy blue.
- Lighter variations of blue include colours such as sky blue and turquoise.
- Sky blue is usually the most relaxing colour variation of blue because it enhances and improves the person's ability to stay calm.
- Sky blue is also a colour that enhances the values of protection and peace as well.
- Darker colours of blue are usually the variation that relates well with weak emotion and human intelligence as well.
- Blue is usually considered to be a colour that is liked by everyone.
- The positive characteristics of blue are that it can be a colour that it is relaxing and unharmed and that blue is also a colour that decreases the heart rate of humans, make the thinking of humans clearer, and motivate and encourage the ability to become creative.
- The negative characteristics of blue are that it can be a colour that is unappealing and that it can be also a colour that shows weak emotion and strong superiority.
Symbols of blue in pictures:
- Yellow is considered to be the colour that is the most bright and clear.
- Yellow is also considered as the colour that is most easily seen by humans.
- Yellow also has an effect towards the left part of the human brain, which is the part of the brain that does heavy thinking and that it can recognize or become aware of things.
- Yellow is also a colour that symbolizes important abilities such as the ability to communicate and the ability to understand.
- Yellow symbolizes values such as enjoyment, excitement, optimism, and enthusiasm.
- Yellow helps the person become happier and more cheerful.
- A person that decides to choose yellow as their colour usually has an increased ability to communicate with others.
- However, yellow can also make the person nervous or worried because yellow is considered to be a colour that can move quickly.
- Yellow enhances thinking that is methodical and logical, which could cause a person to be too evaluative of himself and others.
- Yellow is also a colour that is self-reliant, however yellow does not relate well with a person's emotions or feelings, which means that a person that likes yellow would not feel too emotional.
- Yellow helps us give a better understanding and feel of how we observe and notice ourselves and other people.
- Yellow can also boost the self importance and confidence of a person.
- The positive values/characteristics of yellow include confidence, hope, wisdom, and thinking that is logical/analytical.
- However, the negative values/characteristics of yellow include impatience, selfishness, pessimism (person that always believe bad things will happen), and fearfulness.
- Darker variations of yellow include colours such as dijon and medallion.
- Lighter variations of yellow include colours such as daffodil and banana.
- Usually the different variations of yellow can also represent/show benefits that are both bad or good.
- Brighter colour variations of yellow usually helps the person focus more on the positive things in life.
- Lemon yellow usually symbolizes peace and calmness in life.
- Citrine yellow represents emotions that are uncertain and deceptive and that Citrine yellow is usually a colour that causes the person to not do responsibilities that are important.
- Golden yellow is a colour that is easily affected because of criticism and that golden yellow also symbolizes strong interests as well.
- Cream colour usually helps enhance and increase development of new types of ideas.
- However, yellow variations that are faded usually represent smaller and decreased amounts of confidence.
- Darker variations of yellow usually symbolizes values such as sadness, hopelessness, and smaller interest in love.
Symbols of yellow in pictures:
- Yellow is also considered as the colour that is most easily seen by humans.
- Yellow also has an effect towards the left part of the human brain, which is the part of the brain that does heavy thinking and that it can recognize or become aware of things.
- Yellow is also a colour that symbolizes important abilities such as the ability to communicate and the ability to understand.
- Yellow symbolizes values such as enjoyment, excitement, optimism, and enthusiasm.
- Yellow helps the person become happier and more cheerful.
- A person that decides to choose yellow as their colour usually has an increased ability to communicate with others.
- However, yellow can also make the person nervous or worried because yellow is considered to be a colour that can move quickly.
- Yellow enhances thinking that is methodical and logical, which could cause a person to be too evaluative of himself and others.
- Yellow is also a colour that is self-reliant, however yellow does not relate well with a person's emotions or feelings, which means that a person that likes yellow would not feel too emotional.
- Yellow helps us give a better understanding and feel of how we observe and notice ourselves and other people.
- Yellow can also boost the self importance and confidence of a person.
- The positive values/characteristics of yellow include confidence, hope, wisdom, and thinking that is logical/analytical.
- However, the negative values/characteristics of yellow include impatience, selfishness, pessimism (person that always believe bad things will happen), and fearfulness.
- Darker variations of yellow include colours such as dijon and medallion.
- Lighter variations of yellow include colours such as daffodil and banana.
- Usually the different variations of yellow can also represent/show benefits that are both bad or good.
- Brighter colour variations of yellow usually helps the person focus more on the positive things in life.
- Lemon yellow usually symbolizes peace and calmness in life.
- Citrine yellow represents emotions that are uncertain and deceptive and that Citrine yellow is usually a colour that causes the person to not do responsibilities that are important.
- Golden yellow is a colour that is easily affected because of criticism and that golden yellow also symbolizes strong interests as well.
- Cream colour usually helps enhance and increase development of new types of ideas.
- However, yellow variations that are faded usually represent smaller and decreased amounts of confidence.
- Darker variations of yellow usually symbolizes values such as sadness, hopelessness, and smaller interest in love.
Symbols of yellow in pictures:
Variations of yellow:
Green:
- Green is a colour that has full of life and energy and that green also represents new life and development on earth.
- Green is the colour that is most seen in plants, leaves, and other areas of the natural environment.
- Green is a colour that relates well with the spring season, which is the season when the weather gets warmer and plants and other trees begin growing again.
- Usually seeing something that is green means that it is active and full of life.
- Green also symbolizes values such as relaxation, balance, growth, and freshness.
- Green is a good colour for those who want to restart after having a negative or bad day.
- Green also has the ability to re-balance others by making them feel relaxed and refocused.
- Green is also used to help ease the mind and thinking of humans.
- Green helps to relax and loosen the bodies of humans as well.
- Green is also an excellent cure for those who are concerned, worried, or nervous, which can help them recover their control of emotions and peace.
- Gems that are coloured green such as fluorite and jade are being used as a way to help balance the energy in the emotions of a person.
- Green is also used to help a person feel more re-energized and re-focused at home.
- Darker variations of green include colours such as basil and pine.
- Lighter variations of green include colours such as lime and mint.
-Variations of green that are lighter usually symbolize energy that is more harmful or negative.
- A person that uses green as their favourite colour usually will become a person that is likeable and cared for.
- The positivity associated with green will also help the person make sure that every living thing will become safe.
- A person that likes green can also have a good ability to balance and that the person can also have good observing and listening skills especially during times that are difficult or frustrating.
- A person using green can also become a parent that cares well for his/her children and could also have a good-looking home that have pets and a garden.
- The calmness that surrounds green will also help the person make the right decisions and also understand what is right and what is wrong.
- However, green can also be a negative colour as well, such as representing a person that feels that their own possessions or materials are more important. Also, the negativity of green can also represent a person owning too much materials as well.
Symbols of green in pictures:
Variations of green:
Part B: Colours in phases and songs
Red phases/songs examples:
- " When in doubt wear red."
- " Roses are red."
- " Just the colour red makes me smile."
- " But loving him was red."
- " There is a shade of red for every woman."
- " When in doubt wear red."
- " Roses are red."
- " Just the colour red makes me smile."
- " But loving him was red."
- " There is a shade of red for every woman."
Blue: phases/songs examples:
- " I never get tired of the blue sky."
- " The sun is up, the sky is blue it's beautiful, and so are you."
- " Blue skies smiling at me. Nothing but blue skies do I see."
- " Let the blue sky meet the blue sea and all is blue for a time."
- " Feeling a little blue."
- " I never get tired of the blue sky."
- " The sun is up, the sky is blue it's beautiful, and so are you."
- " Blue skies smiling at me. Nothing but blue skies do I see."
- " Let the blue sky meet the blue sea and all is blue for a time."
- " Feeling a little blue."
Green phases/songs examples:
- "Think green."
- "The grass is greener where you water it."
- "Green is the prime colour of the world, and that from which its loveliness arises."
- " The key to a greener planet is in your hands."
- " I am in love with the green earth."
Part C: Cultural Connections of colours
Red:
- In South Africa, red symbolizes sorrow and sadness and that the red portion in the flag of South Africa represented how violent and difficult it was when fighting for the country's independence.
- In Thailand, they use the colour red during Sundays, which relates with the solar god Surya, who was the god that was born during this day. During Surya's birthday each year, the people of Thailand show respect to their god Surya by dressing up in clothing that is red.
- In Chinese tradition, they wear red clothing to celebrate the New year and that they also wear red clothing in funeral or wedding services as well. The purpose of the Chinese wearing red clothing during these events is to help symbolize the importance of celebration and that red also symbolizes joy and a longer life for the Chinese as well.
- In Russia, red symbolizes uprising and revolution.
- In Indian culture, red represents cleanliness, desire, and having faith in religion.
- In Africa, red symbolizes loss of life.
- In Nigeria, red symbolizes aggressiveness and energy.
- Red is considered a lucky colour in Egypt.
- Red represents bravery and luck in Iran.
- In Thailand, they use the colour red during Sundays, which relates with the solar god Surya, who was the god that was born during this day. During Surya's birthday each year, the people of Thailand show respect to their god Surya by dressing up in clothing that is red.
- In Chinese tradition, they wear red clothing to celebrate the New year and that they also wear red clothing in funeral or wedding services as well. The purpose of the Chinese wearing red clothing during these events is to help symbolize the importance of celebration and that red also symbolizes joy and a longer life for the Chinese as well.
- In Russia, red symbolizes uprising and revolution.
- In Indian culture, red represents cleanliness, desire, and having faith in religion.
- In Africa, red symbolizes loss of life.
- In Nigeria, red symbolizes aggressiveness and energy.
- Red is considered a lucky colour in Egypt.
- Red represents bravery and luck in Iran.
Blue:
- In western cultures, blue represents feelings of sorrow, sadness, and depression, however, blue can also be a colour that is relaxing to western cultures as well because it also represents values such as confidence, safety, and trust.
- Blue also represents males and birth of males, however in Chinese culture, blue represents females and birth of females.
- Most Middle East countries such as Egypt and Turkey use blue to help represent protection and security and blue also signifies paradise, eternal life, and belief in religion.
- Most Latin American countries such as Brazil and Argentina use blue as a way to represent optimism, healthiness, and prosperity.
- Blue represents holiness and godliness in the religion of Judaism.
- In the religion of Hinduism, blue is the colour that represents the god Krishna, who represents happiness and affection and takes away damage and wrongdoings.
- Worldwide, blue is considered as the most secure and trusted colour to use because it involves plenty of good effects.
- Countries such as Turkey and Afghanistan use blue coloured amulets as a way to protect themselves from any evil doings.
- In Ukriane, blue symbolizes fitness and healthiness.
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- Blue also represents males and birth of males, however in Chinese culture, blue represents females and birth of females.
- Most Middle East countries such as Egypt and Turkey use blue to help represent protection and security and blue also signifies paradise, eternal life, and belief in religion.
- Most Latin American countries such as Brazil and Argentina use blue as a way to represent optimism, healthiness, and prosperity.
- Blue represents holiness and godliness in the religion of Judaism.
- In the religion of Hinduism, blue is the colour that represents the god Krishna, who represents happiness and affection and takes away damage and wrongdoings.
- Worldwide, blue is considered as the most secure and trusted colour to use because it involves plenty of good effects.
- Countries such as Turkey and Afghanistan use blue coloured amulets as a way to protect themselves from any evil doings.
- In Ukriane, blue symbolizes fitness and healthiness.
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Yellow:
- In France, yellow represents values of envy, disloyalty, and weakness.
- Yellow also represents envy in Germany as well.
- Yellow is only used for people that are at a higher rank in Africa because yellow relates well with gold, which represents success and money.
- People in Egypt also relate yellow well with gold because it was used to paint in mummies and tombs before it passes away, which shows that yellow in Egypt also represents sorrow and sadness as well. However, yellow can also bring joy and luck to the Egyptians as well.
- In Japanese culture, yellow symbolizes courage, fortune, and improvement.
- In Thai culture, yellow is considered lucky every Monday and it is also the most important colour for them each week because yellow embodies their king, who is King Bhumlbol and was born on December 5, 1927, which falls on a Monday. As a result, most of the Thailand people use yellow clothing during Mondays and that it is mandatory for some schools to have all their teachers wear yellow around the first week in December.
- Yellow symbolizes joy, hope, and warmth in western cultures.
- Yellow also represents envy in Germany as well.
- Yellow is only used for people that are at a higher rank in Africa because yellow relates well with gold, which represents success and money.
- People in Egypt also relate yellow well with gold because it was used to paint in mummies and tombs before it passes away, which shows that yellow in Egypt also represents sorrow and sadness as well. However, yellow can also bring joy and luck to the Egyptians as well.
- In Japanese culture, yellow symbolizes courage, fortune, and improvement.
- In Thai culture, yellow is considered lucky every Monday and it is also the most important colour for them each week because yellow embodies their king, who is King Bhumlbol and was born on December 5, 1927, which falls on a Monday. As a result, most of the Thailand people use yellow clothing during Mondays and that it is mandatory for some schools to have all their teachers wear yellow around the first week in December.
- Yellow symbolizes joy, hope, and warmth in western cultures.
Green:
- In Western cultures, Green symbolizes the seasons of spring and Christmas (mixed with red) and that green also symbolizes numerous values including money, envy, lack of experience, and selfish desire for something.
- In Irish culture, green is Ireland's national colour and that green symbolizes good fortune, shamrocks,and leprechauns, which are all associated with St. Patrick's day, a holiday celebrated every March 17th.
- In Eastern and Asian cultures, green symbolizes brand new and eternal life, new beginnings, better health, and success.
- Mexico uses green on its flag as a way to symbolize its independence.
- Most South American cultures use green as a way to represent the loss of life.
- Traditionally, green is a colour that is not allowed in the country of Indonesia because it represents bad luck.
- In Middle Eastern countries, green signifies fortune and prosperity and that green is also the colour that is mainly used in the religion of Islam.
- In Irish culture, green is Ireland's national colour and that green symbolizes good fortune, shamrocks,and leprechauns, which are all associated with St. Patrick's day, a holiday celebrated every March 17th.
- In Eastern and Asian cultures, green symbolizes brand new and eternal life, new beginnings, better health, and success.
- Mexico uses green on its flag as a way to symbolize its independence.
- Most South American cultures use green as a way to represent the loss of life.
- Traditionally, green is a colour that is not allowed in the country of Indonesia because it represents bad luck.
- In Middle Eastern countries, green signifies fortune and prosperity and that green is also the colour that is mainly used in the religion of Islam.
Part D: Colour use in marketing and branding(Mcdonald's, Taco Bell, and Nikon)
Web design and advertising
Mcdonalds
Red and yellow are used in Mcdonald's because many have said that both red and yellow colours help create an atmosphere that helps Mcdonald's allow their customers to both eat food and become happy immediately each day. Since red represents hunger and a desire for food while yellow represents joy and kindness, both these colours help show how quick and happy Mcdonald's customers usually feel when eating food in Mcdonald's every day. Finally, since yellow is usually the colour that is related to sunlight, yellow also represents how distant the arches of Mcdonald's are located from.
Mcdonald's pictures:
Mcdonald's pictures:
Taco bell uses blue, pink, and yellow as its main colours for its logo. Blue represents greatness and elegance, pink represents youth and caring, and yellow represents confidence, joy, and cheerfulness. Taco bell uses these colours in their design because blue shows that their restaurant serves great food, pink shows that their restaurant cares about young customers who want to try their food, and yellow shows that their restaurant ensures that their customers will feel happy and content when eating their food.In their logo, Taco Bell uses the phrase "Live Mas" which symbolizes that their customers would be able to live longer after eating their food.
Taco Bell pictures:
Taco Bell pictures:
Nikon
Nikon uses yellow, white and black as its main colours for the logo. Yellow represents happiness and passion while black represents qualities and trust. First, the white stripes in the yellow background of the Nikon logo represents the company's future and demonstrates its main values, it represents the objective and action plan to move forward, and it shows how determined and focused Nikon is to exceed all of the expectations and standards of its buyers. Second, the yellow background of the Nikon logo represents the happiness and passion it gives to its customers when using its products. Finally. the black wording of the Nikon logo represents the quality and trust Nikon has recieved and earned from its buyers/customers during the previous years.
Nikon pictures:
Nikon pictures:
Use of colour in advertising and web design
Red:
Red is a colour that is used to help encourage others to make fast decisions since red is an aggressive colour. Also, red is usually also the most appropriate colour when placing 'Buy now' and 'Click Here' buttons in Internet webpages. In advertising, red is mainly used to express arousing emotions (such as red nails or red lips for example). However, red is also used to represent fear and danger as well (such as voltage signs and stop signs on traffic lights for example). Finally, red also relates well with energy, which makes it great for encouraging advertisements involving cars, energy drinks, and any other product associated with sporting events or large amounts of physical activity.
Advertising and web design examples:
Red is a colour that is used to help encourage others to make fast decisions since red is an aggressive colour. Also, red is usually also the most appropriate colour when placing 'Buy now' and 'Click Here' buttons in Internet webpages. In advertising, red is mainly used to express arousing emotions (such as red nails or red lips for example). However, red is also used to represent fear and danger as well (such as voltage signs and stop signs on traffic lights for example). Finally, red also relates well with energy, which makes it great for encouraging advertisements involving cars, energy drinks, and any other product associated with sporting events or large amounts of physical activity.
Advertising and web design examples:
Blue:
Blue should be used when advertising products or services associating well with cleanliness and orderliness (such as cleaning liquids, airports and water for example). Warm colours such as red, yellow, or orange usually express plenty of emotion, but blue signifies awareness and intelligence instead. Blue should also be used when advertising products that involve technology as well. However, do not use blue during advertising in food or cooking since blue can stop human appetite. In web designs, blue should be used altogether with warm colours such as red or yellow because combining blue and warm colours together can help create web designs that are vivid and colourful.
Advertising and web design examples:
Blue should be used when advertising products or services associating well with cleanliness and orderliness (such as cleaning liquids, airports and water for example). Warm colours such as red, yellow, or orange usually express plenty of emotion, but blue signifies awareness and intelligence instead. Blue should also be used when advertising products that involve technology as well. However, do not use blue during advertising in food or cooking since blue can stop human appetite. In web designs, blue should be used altogether with warm colours such as red or yellow because combining blue and warm colours together can help create web designs that are vivid and colourful.
Advertising and web design examples:
Yellow:
Yellow is used to express and advertise feelings of joy and happiness and that yellow is also used to advertise kids products associated with recreation and relaxation. Yellow is also an important colour for requiring attention, so therefore yellow should be used in the most significant parts of a web design. However, yellow should not be used for advertising men's products that are costly (such as business suits for example) and that yellow should also not be used when advertising items relating to safety and security. Usually, variations of yellow are not attractive colours to look at because they can lose joy and become colours that are dark.
Advertising and web design examples:
Yellow is used to express and advertise feelings of joy and happiness and that yellow is also used to advertise kids products associated with recreation and relaxation. Yellow is also an important colour for requiring attention, so therefore yellow should be used in the most significant parts of a web design. However, yellow should not be used for advertising men's products that are costly (such as business suits for example) and that yellow should also not be used when advertising items relating to safety and security. Usually, variations of yellow are not attractive colours to look at because they can lose joy and become colours that are dark.
Advertising and web design examples:
Green:
Green is used to advertise medicines and other products that are medical. Since green closely associates with nature, green also advertises any products that are natural or environmental as well. Darker variations of green are used for advertising commercials that involve money and other finances.
Advertising and web design examples:
Green is used to advertise medicines and other products that are medical. Since green closely associates with nature, green also advertises any products that are natural or environmental as well. Darker variations of green are used for advertising commercials that involve money and other finances.
Advertising and web design examples:
Part E: Own experiences involving colour
Overall, I feel that the colour that best describes my experience as a person is the colours of both red and blue. Since red symbolizes energy, excitement, and passion and that blue symbolizes relaxation, trustworthiness, and faith, I feel that both red and blue colours help me because every time I see or wear red, it always reminds me of always being an energetic and excited person especially when I am playing sports or video games and that seeing or wearing red also reminds me of always being a passionate and caring person both in my past and present experiences especially when it comes to important activities such as school and studies. Every time I see or wear blue, it reminds me of relaxing during past and present summer vacations, blue reminds me of always being a trustworthy person especially when I am trying to complete assignments on time or when trying to pass tests/quizzes in school, and blue reminds me of my belief and faith, especially when it comes to my religion and place of worship.
Works cited and links:
"Red Meaning - Red Color Psychology." Color Psychology. Color Psychology, 2017. Web. 29 Oct. 2017. https://www.colorpsychology.org/red/
"Blue Meaning - Blue Color Psychology." Color Psychology. Color Psychology, 2017. Web. 29 Oct. 2017. https://www.colorpsychology.org/blue/
"Yellow Meaning - Yellow Color Psychology." Color Psychology. Color Psychology, 2017. Web. 30 Oct. 2017. https://www.colorpsychology.org/yellow/
"Green Meaning - Green Color Psychology." Color Psychology. Color Psychology, 2017. Web. 31 Oct. 2017. https://www.colorpsychology.org/green/
SmarterTravel. "What Colors Mean in Other Cultures." The Huffington Post. TheHuffingtonPost.com, 26 Jan. 2016. Web. 01 Nov. 2017. https://www.huffingtonpost.com/smartertravel/what-colors-mean-in-other_b_9078674.html
Wang, Christina. "Symbolism Of Colors and Color Meanings Around The World." The Shutterstock Blog. The Shutterstock Blog, 08 May 2017. Web. 01 Nov. 2017. https://www.shutterstock.com/blog/color-symbolism-and-meanings-around-the-world
Hayden, Jade. "So This Is Why the McDonald's Sign Is Red and Yellow." Her.ie. Her.ie, 14 Sept. 2017. Web. 01 Nov. 2017. https://www.her.ie/food/mcdonalds-sign-red-yellow-364359
"Taco Bell Logo." Famous Logos. Famous Logos, 07 Oct. 2014. Web. 01 Nov. 2017. https://www.famouslogos.net/taco-bell-logo/
"Nikon Logo." Famous Logos. Famous Logos, 07 Oct. 2014. Web. 01 Nov. 2017. https://www.famouslogos.net/nikon-logo/
Rikard. "The Psychology of Color: A Designer's Guide to Color Association & Meaning."ZevenDesign. ZevenDesign, 07 June 2016. Web. 02 Nov. 2017. http://zevendesign.com/color-association/#blue
"Blue Meaning - Blue Color Psychology." Color Psychology. Color Psychology, 2017. Web. 29 Oct. 2017. https://www.colorpsychology.org/blue/
"Yellow Meaning - Yellow Color Psychology." Color Psychology. Color Psychology, 2017. Web. 30 Oct. 2017. https://www.colorpsychology.org/yellow/
"Green Meaning - Green Color Psychology." Color Psychology. Color Psychology, 2017. Web. 31 Oct. 2017. https://www.colorpsychology.org/green/
SmarterTravel. "What Colors Mean in Other Cultures." The Huffington Post. TheHuffingtonPost.com, 26 Jan. 2016. Web. 01 Nov. 2017. https://www.huffingtonpost.com/smartertravel/what-colors-mean-in-other_b_9078674.html
Wang, Christina. "Symbolism Of Colors and Color Meanings Around The World." The Shutterstock Blog. The Shutterstock Blog, 08 May 2017. Web. 01 Nov. 2017. https://www.shutterstock.com/blog/color-symbolism-and-meanings-around-the-world
Hayden, Jade. "So This Is Why the McDonald's Sign Is Red and Yellow." Her.ie. Her.ie, 14 Sept. 2017. Web. 01 Nov. 2017. https://www.her.ie/food/mcdonalds-sign-red-yellow-364359
"Taco Bell Logo." Famous Logos. Famous Logos, 07 Oct. 2014. Web. 01 Nov. 2017. https://www.famouslogos.net/taco-bell-logo/
"Nikon Logo." Famous Logos. Famous Logos, 07 Oct. 2014. Web. 01 Nov. 2017. https://www.famouslogos.net/nikon-logo/
Rikard. "The Psychology of Color: A Designer's Guide to Color Association & Meaning."ZevenDesign. ZevenDesign, 07 June 2016. Web. 02 Nov. 2017. http://zevendesign.com/color-association/#blue